This website uses Google Analytics to help analyse how visitors use this site. Google Analytics uses “cookies”, which are small text files placed on your computer, to collect standard internet log information and visitor behaviour information in an anonymous form. Note the deliberate emphasis of anonymous, as no personally identifiable information is collected about you unless you explicitly submit that information on this website.
The anonymous information generated by Google Analytics cookies about your use of this website is transmitted to Google and not stored by this website. This information is processed to compile statistical reports on website activity for this site only. We use these reports to evaluate visitor usage so that we can optimise the content, and it’s marketing, to better meet the site visitor’s needs. This is essential for us to operate and refine this website.